Does route branding actually work?

Route branding identifies the routes which the Buses are meant to be operated on for example a Loop branded Enviro200 should work the Eastbourne Loop or a E40D branded for the "One" should be working the 1/1A. But sometimes they appear on other routes. That is the case down here Stagecoach put branded Buses on other routes a lot which means the branding really isn't working. 

 

 

The Pros:

 

They identify the route the Bus is meant to be on

The branding stands out using really bold colours

They hardly ever come off route (Loop, Wave 99 or Hastings Arrows)

 

 

The cons:

Some do other routes that they're not branded for

They appear off route a lot ("One" branded E40Ds)

Some shouldn't be branded for that route if they keep going on other routes

 

 

Here are some photos of Buses not on their allocated routes:

 



 

When a Loop isn't a Loop Eastbourne Loop branded 36907 (GN13 HHY) on the 3 I wanted a photo for sometime of one of these off route and finally got one!

When a Wave isn't a Wave Scania 15770 (GN61 EVT) before it looked stupid after being crashed and having a odd front light on the Eastbourne Loop

One of the Hastings Arrows Enviro200s 36489 (GN12 CKP) off route working the 98

These appear off route quite a lot Eventhough they're branded for the 1/1A Ex Tayway 73 E40D 19653 (SP60 DPV) on the 51/251/252

 Now here is a branded Bus that is actually on its allocated routes 37327 (YY15 OWR) on Hastings Arrows route 20.

Route branding works really well on Hastings Arrows Enviro200 37327 (YY15 OWR) it is seen on its allocated route the Hastings Arrows.

My conclusion:

Route branding works most of the time so route branding actually works on some Buses but not on others.